Resources For Your Joyful Evolution


Detach from the Corporate Mindset.
Access Your Heart.
Lead with Wisdom.

Available Everywhere Great Books Are Sold!

The Joy Manifesto offers a transformative model of evolution that makes joy the apex of authentic leadership. Happiness, and the pursuit of it, is insufficient to productively drive the change the world needs. Leaders deserve a more holistic and humanistic mechanism of leadership that ensures that their heart smiles back at them for leading well.

This book is the guide, motivation, workbook, and accountability partner that leaders need to actively detach from the toxicity of The Corporate Mindset and walk back into the journey of their heart, where their own brand of leadership can be named, honored, and centered. Now is the time for each leader to be liberated from the version of leadership that they were taught that they had to fit into, and be re-centered on who they are truly meant to be as guided by the wisdom of their own heart.

The model of leadership offered by renowned joy coaches Dr. Jax ML Black and Tomer Yogev illuminates how self-love serves as the truest compass for every leader to best navigate a constantly changing world, in life and in business. Beyond personal development, this model also delivers the bottom-line results for organizations. Through empowerment, not management, the hearts of all leaders are freed to bring their wisdom and drive continuous innovation for the type of success that inspires evolution beyond the win in each moment.

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Joy Papers

The Big Joy Theory's Not a White Paper - A Joy Paper 3D Cover

Not a White Paper – A Joy Paper

Leading from your joy within flips the game of the Corporate Mindset on its head in ways that are frees you into the best version of the leader that you have always wanted to be. 

Learn all about The Big Joy Theory’s framework and model, how we differentiate from Happiology, and understand at a deeper level why we do what we do, how we do it so well, and what you and your organization can expect through joy!

Decolonizing Joy

The biggest challenge to unlocking our joy within is that the very notion of joy has been coopted by white supremacy, capitalism, and competition. 

Learn about the core power of joy that is within each leader. It is time to decolonize joy and reclaim the power of joy in our hearts as the mechanism for growth and development, leadership, and innovation. 

Cultural Joy Whitepaper 3D Cover

Cultural Joy

Have you ever felt like you are never going to get to the real crux of the cultural conversation – the part about what it means to live and thrive as a cultural being in this world? 

The Big Joy Theory’s approach to cultural dialogue through joy provides an incredibly broad and profound approach to renorming cultural truths within cultural, diversity, equity, belonging, and inclusion efforts. Learn how to transform these seemingly difficult topics into a joyful conversation of opportunity, sharing, and growth!

Entrepreneurial Joy Mini Joy Paper 3D Cover

Entrepreneurial Joy

If you are not investing in joy then what are you really investing in? What are you truly bringing to the entrepreneurial journey if you aren’t bringing your whole self and that of others?

Joy and Entrepreneurship may seem like disparate concepts, but isn’t that exactly the problem?! When we learn to leverage joy, true innovation follows. If what you want is to truly get the very best out of any entrepreneur, then we’ve unlocked the secret, and, surprise, the key to it all lies in Joy!


Joyous woman hands on heart

Joy Quotient (JQ)

A brief 2-minute assessment to get you in touch with your joy and give you a sense of where you are in your journey into joy. Similar to EQ or IQ assessments, JQ is a measure designed to help you better understand yourself and where you are in your journey, in this case, your journey into joy. This assessment is just the beginning, but it is a great start. Simply answer the questions and you’ll get immediate results!


Daily Joy Tracker

How does joy show up in your daily life? Most people simply don’t know. It is time that you do! The joy tracker is a daily 2-minute reflection on joy that helps you to name, illuminate, and honor the multitude of ways that joy shows up in your life. Build Your Self-Awareness of Joy in just two weeks!



Your Journey Into Joy eBook 3d Cover

Your Journey Into Joy Storybook

Everyone has a journey into joy but you have to know how to listen to it to really capture it’s essence. Unpacking just how joy moves in life will illuminate the magic that has been operating in you since the playground.

Brighter Side of Leadership eBook 3D Cover

The Brighter Side of Leadership

Every leader needs a little inspiration to get through the day. This is the comfort blanket for your soul. Read the quotes and key tips for your daily sanity check and join us on the Brighter Side of Leadership!

Where else in the world folks have downloaded some joy